It is with great pleasure that we announce the new Euromax VP Theatres and Treasurer as Peter Bak-Larsen.
As CEO of Tycho Brahe Planetarium in Copenhagen, Peter joined the theatre in September 2013 and promises to bring to Euromax a passion for our business and new ideas for the future. With ten years of experience in PR, sales and marketing, Peter has worked within the amusement park, computer gaming and advertising industries.
Speaking about his appointment, Peter says; “This industry provides one of the most fun and giving workplaces to be in. We educate our audiences and make them smarter. We show them astonishing movies on the big screen and give them experiences they have never seen before. But there are also great challenges. We are in a business where competition is getting harder and many have seen decreasing visitor numbers. I believe we can overcome this because we have a unique product and by working closely together in Euromax we can share best practice and learn from each other.
Supporting the Euromax President, further plans include to help make Euromax a centre for information, decision making and an important player in the industry.